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News  
Cinem@n - an even better one-click cinema
19.04.2007

At noon on April 19 this year, in the Atlantic cinema in Warsaw, Cineman presented its two offers, completely different in terms of repertoire and functionality: Internet Cinema and Video on Demand.

Internet Cinema is an offer for Internet portals. This solution sets a new standard of portal service quality and creates a new quality of the movie market in Poland. It provides the highest level of movie entertainment for even the most demanding Internet users. The offer includes such titles as “My Big Fat Greek Wedding”, “The Mechanic” (El Maquinista), and the Polish classical movie ”Dogs II” (Psy II).

The Video on Demand (VoD) service is addressed to subscriber network operators, to whom Cineman offers a virtual video shop with a repertoire of the world-largest movie titles. The exclusive offer includes such hits as “Alexander”, “Mr. & Mrs. Smith”, “Hoodwinked! The True Story of Red Riding Hood”, “Brokeback Mountain”, and “Crash” and will be undoubtedly attractive for every ardent film buff. A strong point of the Video of Demand service is that it may be used very comfortably. Without leaving his/her home and without any formalities, the user has access to the rich base of world and Polish movie titles.

The services provided by Cineman are based on a common technology platform developed by ATM S.A. The ATM InternetTV solution is a comprehensive system enabling distribution of movies either in the form of an on-line video shop or a virtual Internet cinema. Although the two solutions represent different offers in terms of contents, they use a similar content delivery mechanism. After selecting a specific movie title and confirming the purchase, the user gets access to the movie content for 24 hours. The movies are protected in compliance with Microsoft’s Digital Rights Management, the world standard for digital licensing, and may be played by Windows Media Player. The subscriber may receive the movie contents to a computer, TV set, Xbox 360 console, or multimedia-enabled mobile phone.

The presentation in the Atlantic cinema demonstrates the ATM Capital Group’s commitment to consistently implement its strategy. The strategy is based, among other things, on development of multimedia platforms and the Cineman offer is an important component of it. Cineman is a capital company established by ATM S.A. and Monolith Films Sp. z o.o.



 
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