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UEFA Euro 2008 in the Internet - first summaries

From the beginning of the UEFA Euro 2008, the event may be watched not only in television but also in the Internet. Thanks to Telewizja Polsat, Redefine and three telecommunications carriers (ATM S.A, Netia S.A. and Telekomunikacja Polska S.A.), this service has become a highly successful solution within the reach of many Internet users.

As the group stage is already complete, this is a good moment for first summaries. From the point of view of ATM S.A., the situation looks as follows (as of June 19th):

More than 74,000 users have registered themselves at euro2008.atm.com.pl and the site has recorded nearly 150,000 visits.
About 72,000 licenses have been issued through ATM InteractiveTV.
During the Poland–Croatia match, over 10,000 transmissions have been recorded, including 6,200 simultaneous ones. The traffic exceeded 4.2 Gbps.

We would like to note that the data above applies to ATM only. The statistics of the entire project look better, as Netia and Telekomunikacja Polska have delivered the signal to subscribers on their own. However, these figures alone reflect the potential of interactive TV and bide well for the future of such solutions in Poland. The championship goes on and the statistics are continuously improving.

UEFA Euro 2008 in the Internet is an enriching experience for all companies involved in this undertaking. From the technical point of view, the carriers’ infrastructure and the software used have been subject to a test of such magnitude for the first time in Poland. Although IPLA, the application allowing to watch the game, has been developed by Redefine, the delivery of high-quality signal to all interested viewers remains the responsibility of carriers. Although Web-surfers see the content played on their PC screens instead of bit streams, the delivery of good quality signal with the increasing amounts of data and the demand for fast and reliable transmission is still a challenge for the carriers. Let us not forget about it. This is why ATM has been actively supporting the cooperating carriers in the adaptation of their subscriber networks to the increased demand for high bandwidth (e.g. by providing free access to the components of the distributed ATM’s InteractiveTV broadcasting network) and still looks for cooperation with other carriers. The game goes on!

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