|ATM S.A. records increasing revenue from services to small and medium-sized firms|
ATM S.A. is successfully diversifying its customer portfolio. Over the last four quarters its revenue from the leasing of dedicated servers to small and medium-sized firms the ATMAN EcoSerwer service has almost trebled, reaching a level of PLN 3.8 million.
Warsaw, 24 February 2014 ATM S.A., leader in data center services in Poland (provided under the ATMAN and Thinx Poland brands), and owner and operator of the ATMAN Poland-wide fibre-optic network, explains the constantly growing interest in its ATMAN EcoSerwer service by the fact that among other things it lowers the investment threshold that needs to be overcome in order to develop a business on the Web.
People in Poland are making increasing use of the Internet not just to find out what is on offer, but now also to make online purchases. Small and medium-sized firms are aware of this fact. They are developing their online sales channels but to do this they no longer have to buy hardware or implement data communications systems. Instead, more and more of them are taking advantage of the server and network infrastructure which our data centers provide in the form of a service available on demand, and paid for on a subscription basis. This means that the investment threshold is now lower than it was previously, when the main beneficiaries of the Internet revolution were large corporations with their own server rooms, says Maciej Krzyżanowski, CEO of ATM S.A.
An echo of the business model based on companies having their own server facilities can be found in the latest data from the Polish Central Statistical Office*. Among firms with more than 50 employees, approximately 90% have their own website, while among family firms and other small companies the figure is only just over 60%. In both cases, however, the websites are usually limited to offering only simple functionalities, enabling the presentation of catalogues of products and services. Only 15.2% of firms have so far offered pages with applications for making online reservations and orders.
This state of affairs is rapidly changing, however. An indication of this is the increasing revenue being generated by the ATMAN EcoSerwer dedicated servers, which among other things enable small and medium-sized firms to set up websites and business applications, including for e-commerce. Sales of the service in 2011 stood at PLN 870,000, but over the next two years revenue increased first to PLN 1.3 million and then to PLN 3.8 million.
The increases in sales by 49% in 2012 and by more than 190% in 2013 are a consequence of the low level of saturation of data center services in the SME sector, but the strong upward trend can be expected to be maintained in the future as well. Businesses are digitizing larger and larger volumes of information. It is thus becoming a priority not only to optimize costs, but also to ensure secure and uninterrupted access to the accumulated data.
This is a possibility that is offered by the colocation of data communications resources at our data centers, which provide high levels of redundancy and security, adds Maciej Krzyżanowski.
ATM S.A.s total revenue in the first three quarters of 2013 amounted to more than PLN 120 million, and was generated mainly by the large enterprise sector. The company will publish its consolidated financial statement for the whole of 2013 next month.
ATM S.A. is a Polish public company (WSE: ATM) providing innovative ICT solutions for business since 1991. Under the brands of ATMAN and Thinx Poland the company offers telecommunications services based on its own fiber networks and three data centers in Poland, with over 8,500 sq m (ca. 91,500 sq feet) of state-of-the-art colocation space. Key elements of ATMs offer include: colocation and hosting, broadband data transmission and Internet access. In particular, carriers, Internet portals, traditional media and financial institutions may be found among the receivers of ATM services.
* Central Statistical Office (GUS), Społeczeństwo informacyjne w Polsce w 2013 r. (The Information Society in Poland in 2013), Warsaw, October 2013.
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