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ATM S.A. advises on how to ensure stable and secure online sales

If the Polish e-commerce market continues to grow at its recent rate of 20%, its value may come to exceed 30 billion Polish zlotys this year, which would represent a 6% share of total retail sales. This growth is being driven to an ever greater extent by customers buying online from large retail chains. However, doing business on the Internet is not simple. The constantly growing number of customers choosing to buy online forces the retail sector to pay attention not only to the secure and stable operation of its virtual stores, but also to the optimization of costs of collecting and processing data.

Warsaw, 20 May 2014 During the Retail Technology Days 2014 (2021 May), ATM S.A., owner and operator of the Polish nationwide ATMAN fiber-optic network and provider of data centre services in Poland (under the ATMAN and Thinx Poland brands), will be presenting colocation and hosting services as an optimum solution for small and large retail chains that wish to develop their online sales channels effectively.

Stores and retail chains using our colocation or hosting services are assured that the availability of basic data center resources, such as connections and power supply, will be close to 100%. What does this mean in practice for their business? They can focus on conducting their core business activity, instead of worrying about losing orders if customers are not able to use the e-store due to a loss of Internet connectivity caused by random malfunction, says Dariusz Wichniewicz, Head of the ATMAN Telecommunications Services Development Department at ATM S.A.

Although an alternative to the colocation and hosting services offered by data centers might be for a company to build and maintain its own server room, a project of this type requires a lot of time and capital. Adapting even a simple office room can cost several tens of thousands of zlotys at least. An added burden is the need to ensure 24/7 technical support and to provide the backup power sources and connections that are essential when running services of this type.

These requirements cannot be neglected by retail firms, whether large or small. If a website is unavailable for an extended time, customers might choose a competitors products instead. They have no need to travel miles to do this all it takes is a few mouse clicks. This is a fundamental issue for doing business online: customers expect total availability and instant reaction. A supplier that is not able to provide this will lose its reputation and cease to be attractive to customers. Help can be provided here in the form of colocation or hosting services, delivered through ATM S.A.s data centers, explains Dariusz Wichniewicz.

Colocation of servers at a data center makes it possible not only to optimize investment costs, but also to conduct sales without worrying about the website becoming unavailable due to, for example, a broken connection or power outage. ATM S.A. ensures a high level of availability with the use of a power supply system including two mains connections, a dual UPS system, and generators with a supply of spare fuel.

Hosting services provide additional benefits. In this model, firms do not need to buy hardware (servers) or to take care of its technical operability. Infrastructure is made available at data centers in the form of a service provided on demand (within just one hour) and paid for by subscription. An example of a service of this type is ATMAN EcoSerwer, which additionally makes it possible to freely configure servers and adjust their capacity to the number of website hits and online orders being received.

The e-commerce market, although it is developing rapidly, is difficult and is especially sensitive to customer reactions. For this reason, in order to achieve success in online sales, regardless of whether you are running a small specialist store or a whole retail chain, it is necessary to have 24-hour support from highly reliable technology. Our clients appreciate the freedom of action that is ensured by the quality of service provided by the leader in the Polish data centers market, Dariusz Wichniewicz adds.

ATM S.A. is a Polish public company (WSE: ATM) providing innovative ICT solutions for business since 1991. Under the brands of ATMAN and Thinx Poland the company offers telecommunications services based on its own fiber networks and three data centers in Poland, with 10,600 sq m (ca. 114,100 sq ft) of state-of-the-art colocation space. Key elements of ATMs offer include: colocation and hosting, broadband data transmission and Internet access. In particular, carriers, Internet portals, traditional media and financial institutions may be found among the receivers of ATM services.
The company is the only Polish operator present in all four of Europe's largest interconnect nodes: AMS-IX Amsterdam, DE-CIX Frankfurt, LINX London and MSK-IX Moscow.
More information at www.atman.eu and www.thinx.pl.

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